Beer Companies == teh n00bi3s
Frothier Than Ever, The Tall Cold One Bows to the Stylish One (NY Times article)
Get into the NY Times without registering
It's hilarious to me that the beer companies continue to shape their advertising towards the lowest denominator of people, desperately trying to get them to buy beer - when those people will buy beer no matter what b/c it is cheap and gets them drunk... and then they lament the fact that "sophisticated people" (which apparently is someone who doesn't like drinking reconstituted horse piss) continue to move towards other drinks... and they can't seem to figure out why?
Who's the idiot? The consumers not buying horse piss? or the beer companies?
You know, if they really want people to buy beer again (instead of just cutting their losses and focusing on the people who will buy beer, while investing in vodka), they should make a huge push to sell it at Rock and Rap concernts... that's what affects what is "cool" (which is really just a mesaure of the stupid shit people will do to fit in) instead of insulting the intelligence of the people they're trying to sell to.
You get 50 cent drinking Bud Select (which tastes like perfumed horse piss) and singing about it in his next hit, and sells will skyrocket, I guarantee you.